Immigrant entrepreneur uses culinary connection to feed a vision for Detroit
This story is part of a series supported by the New Economy Initiative (NEI).
It took Juan Carlos Dueweke-Perez a long time to be comfortable with the many different facets of his identity. An immigrant, entrepreneur, divorcee, art instructor, photographer, and social innovator, Dueweke-Perez is the sum of a lot of experiences.
The entrepreneur is the owner of marketing agency Featherstone Moments, through which he exercises his passion for bringing equity to minority- and immigrant-owned businesses in Detroit. He knows what it means to be on the outside, looking in.
At 9 years old he and his family moved from Guadalajara, Mexico, to Detroit, via California, and he struggled with culture shock, finding it difficult growing up in a Mexican American neighborhood.