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Immigrant entrepreneur uses culinary connection to feed a vision for Detroit

Immigrant entrepreneur uses culinary connection to feed a vision for Detroit

This story is part of a series supported by the New Economy Initiative (NEI).

It took Juan Carlos Dueweke-Perez a long time to be comfortable with the many different facets of his identity. An immigrant, entrepreneur, divorcee, art instructor, photographer, and social innovator, Dueweke-Perez is the sum of a lot of experiences. 

The entrepreneur is the owner of marketing agency Featherstone Moments, through which he exercises his passion for bringing equity to minority- and immigrant-owned businesses in Detroit. He knows what it means to be on the outside, looking in. 

At 9 years old he and his family moved from Guadalajara, Mexico, to Detroit, via California, and he struggled with culture shock, finding it difficult growing up in a Mexican American neighborhood. 

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